Time is money, people have invested in you to speak and they want their moneys worth. They WANT you to succeed in motivating them. They DO NOT want you to fail. They DO NOT want to waster their time. If hired for a particular situation you must decide on the absolute best speech you can make they goes with their situation. Learn beforehand from your hirer what is happening now, the history of the business or place, what did work, what should work, what will work. Then you will use your knowledge and commonsense to work the rest. Know these things weeks before so you can write and memorize the perfect speech, then trim the fat off that and add even more perfect speech.
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