A service like selfpromotion.com should be everything you need to properly promote your business. What they do is an automatic search engine and search index submissions that would usually take hours or days for a person to manual sit there and do this site by site. I trust this service, but some sites need to be submitted manually like Yahoo and Open directory. As long as you follow their directions that is posted on the site, you should be fine. You can only add 10 website there for free, anything above that and you have to pay $10. Paying for this service is great though as it offers much more tools and the ability to promote as many sites as you want.
On top of your own website with quality information, other great things you may want to do is write your own book and get it published. Online, you can write articles to submit or start a blog for more web presence, but keep it updated often or the search engines might just skip you.
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