This is the type of promotion that we used to do "back in the day". This practical promotion is still the best way today. By using physical materials that people can see and touch they will hold on to it the dearest. This type of promotion is also the costliest.
The first thing you may want to get is some business cards to promote yourself. Business cards cost about thirty to forty dollars per thousand cards. But it also depends on the design you get. About ten thousand cards is the absolute most I would recommend. Fins out what price per thousand you feel comfortable about and then spend it on the design you think people will embrace or be impressed with the most. They can simply look at your card once and find out whether you are serious or professional enough for them to hire.
Alternatively, you can hire an outside publicist who will make press releases and releases in the press, newspapers, ad, etc;... A professional (and well paid) publicist will do a much better job than you may dream of doing, but this is only if you have the finances for such a task. For the average speaker this may seem like overkill, but it is extremely professional and depending on your niche, it may be needed.
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