21 - Psychology of Motivation

Here are key tips in the psychology of motivation.

They have to want to learn and not be lectured.
Role playing can get them involved
Confront their false beliefs and expectations and offer solutions to them
Receiving praise for a job well done
Let the learner be physically involved.
Group cooperation
Do not set unrealistic or unobtainable high standards and goals
The speech must also mean something to the listener
A great business environment
Compare and Contrast ideas
Do not use rewards for their behavior often
Remind them how they will reward themselves if they change

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20 - Other tools needed

Great tools that you may also need, that can only be learned in a school setting or lectures are psychology and communication skills. In particular, the psychology of motivation and public speaking.

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19 - Contracts. When you start to work for money

Motivational speakers are professionals and take themselves seriously, as they should. You should contact your lawyer or a lawyer for hire and ask if he can write you out contracts for your motivational speaking seminars and tell him your price, what you are responsible for, legal action and anything you want to add. Though hiring a lawyer to do this may cost up to a hundred dollars an hour, it is only a one-time fee and an investment in yourself. Make sure that you get a lawyer that understand this type of work, it is preferable if they have drawn out contracts before.

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18 - Who to contact for work

You should contact speaker bureaus and many not-for-profit corporations. Let them know that you can speak to their group for free and if they like it they can recommend you to there affiliate companies and groups.

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17 - Web Promotion

A service like selfpromotion.com should be everything you need to properly promote your business. What they do is an automatic search engine and search index submissions that would usually take hours or days for a person to manual sit there and do this site by site. I trust this service, but some sites need to be submitted manually like Yahoo and Open directory. As long as you follow their directions that is posted on the site, you should be fine. You can only add 10 website there for free, anything above that and you have to pay $10. Paying for this service is great though as it offers much more tools and the ability to promote as many sites as you want.

On top of your own website with quality information, other great things you may want to do is write your own book and get it published. Online, you can write articles to submit or start a blog for more web presence, but keep it updated often or the search engines might just skip you.

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16 - Offline promotion

This is the type of promotion that we used to do "back in the day". This practical promotion is still the best way today. By using physical materials that people can see and touch they will hold on to it the dearest. This type of promotion is also the costliest.

The first thing you may want to get is some business cards to promote yourself. Business cards cost about thirty to forty dollars per thousand cards. But it also depends on the design you get. About ten thousand cards is the absolute most I would recommend. Fins out what price per thousand you feel comfortable about and then spend it on the design you think people will embrace or be impressed with the most. They can simply look at your card once and find out whether you are serious or professional enough for them to hire.

Alternatively, you can hire an outside publicist who will make press releases and releases in the press, newspapers, ad, etc;... A professional (and well paid) publicist will do a much better job than you may dream of doing, but this is only if you have the finances for such a task. For the average speaker this may seem like overkill, but it is extremely professional and depending on your niche, it may be needed.

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15 - Your Hosting

Think of it like this. Your Domain is your land, your hosting is your house. Without a house your land is just an empty space. If you do not have any technical skills in creating your own website you will need to go to a hosting service which allows easy templates to be processed so that all you have to do is put in your information and the template does everything else behind the scenes.

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